Privacy policy

Privacy Policy

This Privacy Policy explains how Orthopo ("we," "us," or "our") collects, uses, discloses, and protects personal data when you visit or make a purchase from https://www.orthopo.com

We are the data controller for the personal data described in this policy. If you have any questions, contact us at sales@orthopo.com.

1. Personal data we collect

Depending on how you interact with the Site, we may collect:

Contact details — name, email address, phone number, shipping and billing address.
Order information — products purchased, order value, order history, size/color selections.
Payment information — payment cards are processed directly by our payment provider(s) through Shopify's checkout. We do not store full card numbers on our own servers.
Account information — if you create a customer account: email, password (encrypted), order history, saved addresses.
Communications — messages you send us through the contact form, email, or phone, and your responses if you subscribe to our newsletter.
Device and usage data — IP address, browser type, pages viewed, referring URL, and similar technical data, collected automatically through cookies and similar technologies (see Section 4).

2. How we collect personal data

Directly from you, when you place an order, create an account, subscribe to our newsletter, fill out the contact form, or otherwise communicate with us.
Automatically, through cookies and tracking technologies as you browse the Site.
From our service providers, payment processors, and shipping carriers, in connection with fulfilling your order.

3. How we use personal data

We use personal data to:

Process and fulfill your orders, including payment, shipping, and customer service.
Communicate with you about your order, account, or inquiries.
Send marketing communications, but only if you've opted in (e.g. by subscribing to our newsletter). You can unsubscribe at any time using the link in any marketing email or by contacting us.
Improve the Site, our products, and the shopping experience.
Detect and prevent fraud, abuse, and security incidents.
Comply with legal obligations, such as tax and accounting requirements.

4. Cookies and tracking technologies

The Site uses cookies and similar technologies for a few purposes:

Essential cookies — required for core functions like the shopping cart, checkout, and account login. These are provided by our e-commerce platform, and can't be disabled without breaking site functionality.
Analytics and advertising — we use the Meta (Facebook) Pixel to understand how visitors reach and use the Site and to measure and personalize advertising on Meta's platforms (Facebook and Instagram). This means Meta may set cookies and receive data about your visit, which they process according to their own privacy policy.

You can control cookies through your browser settings, and where required by law, we will ask for your consent to non-essential cookies via a cookie banner before they're set. Blocking cookies may affect how parts of the Site function.

5. Legal basis for processing (EEA/UK visitors)

If you're located in the European Economic Area or the UK, we rely on the following legal bases:

Performance of a contract — to process your order and provide customer service.
Consent — for marketing emails and non-essential cookies/advertising pixels, which you can withdraw at any time.
Legitimate interests — to secure and improve the Site and prevent fraud, balanced against your rights.
Legal obligation — to meet tax, accounting, and other regulatory requirements.

6. Data retention

We keep personal data for as long as needed to fulfill the purposes described in this policy — generally for the duration of any customer relationship plus a period afterward to meet tax, accounting, and legal requirements, after which it is deleted or anonymized.

7. Your rights

Depending on where you live, you may have the right to:

Access the personal data we hold about you.
Correct inaccurate or incomplete data.
Request deletion of your data.
Restrict or object to certain processing.
Receive a copy of your data in a portable format.
Withdraw consent at any time (where processing is based on consent).
Lodge a complaint with your local data protection authority — if you're in Lithuania, this is the State Data Protection Inspectorate.

To exercise any of these rights, contact us at sales@orthopo.com.

8. Children's privacy

The Site is not directed at children, and we do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, please contact us and we will delete it.

9. Changes to this policy

We may update this Privacy Policy from time to time. Changes take effect once posted on this page, with the "Last updated" date revised accordingly.

10. Contact us

Orthopo Email: sales@orthopo.com Phone: +1 (346) 359-1879